STRATEGY

Service · 10 Ton Digital Consulting

Direction before everything.

Most first-year businesses move fast in the wrong direction. Digital Strategy gives you the roadmap before the spend, so every action compounds instead of cancels.

Start the conversation
What it is

Strategy is not a document. It is a set of decisions that determines which actions get taken and which get skipped. In year one, those decisions compound fast. The wrong ones are expensive. The right ones are everything.

What is included
01
Digital Audit
A complete assessment of your current digital footprint: what exists, what is working, what is costing you visibility, and what is missing entirely. We look at your website, your search presence, your social profiles, your competitor landscape, and your customer acquisition path before recommending a single thing.
02
Positioning & Messaging
Who you are, who you serve, and why they should choose you over everyone else. Clear positioning is the foundation of every downstream decision: your website copy, your ad targeting, your content strategy, your pricing. We help you find the angle that is both true and differentiated.
03
Channel Roadmap
Not every channel is right for every business in year one. We evaluate which channels match your audience, your budget, and your capacity to execute, and build a prioritized roadmap that tells you exactly what to do first, what to build toward, and what to ignore entirely for now.
04
KPI Framework
The metrics that actually matter for your business at this stage, with baselines, targets, and a review cadence that makes the data actionable rather than decorative. Most first-year businesses either measure nothing or measure everything. Neither works. We define the small number of numbers that tell the real story.
05
Competitive Landscape
Where your competitors are strong, where they are weak, and where the gaps are that your business can own. Understanding the landscape does not mean copying it. It means knowing which moves are already crowded and which positions are available for a business that is willing to be clear about what it stands for.
06
90-Day Action Plan
Strategy without execution is a document. We translate every strategic conclusion into a sequenced 90-day action plan with defined owners, clear outputs, and measurable milestones. You leave knowing exactly what to do in the next three months and why the order matters.

How the engagement works.

A strategy engagement runs four to six weeks. It is intensive at the start and transitions into a clear handoff you can execute from immediately. We do not do long strategy phases that defer action indefinitely.

Week 1
Intake & Immersion
Deep-dive sessions covering your business model, your customers, your market, and your current digital state. We ask the questions most consultants skip because they assume they already know the answers.
Weeks 2 – 3
Research & Analysis
Competitive audit, channel landscape mapping, search demand analysis, and positioning options development. We bring the evidence. You provide the judgment calls that only you can make about your business.
Week 4
Strategy Development
Positioning, channel roadmap, KPI framework, and 90-day plan drafted, reviewed with you, and refined. This is an iterative session, not a presentation of finished conclusions you had no input on.
Weeks 5 – 6
Handoff & Activation
Final strategy documentation delivered in a format your team can actually use. Optional: transition into an ongoing engagement where we execute the strategy alongside you month to month.

Who this is for.

Digital Strategy is the right starting point if you are building a new business and want to be deliberate about how you show up digitally before committing significant budget to execution. It is also the right reset if you have been operating for a few months and something feels off but you cannot name exactly what.

You are launching in the next 60 to 90 days and want a plan before you spend
You have been active for a few months but cannot tell what is actually working
You have budget for marketing but no clear sense of where to put it first
You are doing too many things at once and need someone to help you sequence them
You want a second perspective from someone who has seen this stage many times
You want recommendations that are specific to your business, not a generic playbook
Other services
Service 02
Web Design & Development
Websites that convert visitors into customers. Built by people who understand both aesthetics and the mechanics of growth.
→
Service 03
Digital Marketing
SEO, paid media, and social calibrated to your earliest stage budget and goals. We build the foundations that make campaigns work.
→
Service 04
Technology Consulting
The right stack from the start. Tools chosen to scale with you so you never have to rebuild from scratch.
→

Let's build
something heavy.

Quick question?

Send us a message.

Drop us a line and we will get back to you within one business day.

Ready to start?

Complete the intake form.

Tell us everything up front and we will come to our first conversation fully prepared.

  • Takes about 5 minutes to complete
  • Covers your goals, budget, timeline, and challenges
  • Helps us skip the small talk and get straight to strategy
  • Your information is kept confidential and never shared
Start the intake form →
702.660.8939 — call or text Las Vegas, NV